What is Seed Keyword in SEO?

Seed keywords, in simple terms, are the basis of keyword research and help you get to know your competitors better. With the help of seed keywords, you can find a list of sub-keywords and use them in the production of your blog content.

Seed keyword in plain language

The seed keyword (or keyword) is actually the keyword and the basis of your article and you need it to prepare all the content and articles that you publish on your website. Companies or content writers are required to find content when creating content based on SEO principles for websites. Seed Keywords are.


Let us further illustrate the keyword seed with an example. Imagine that you have a website in the field of health and you are engaged in selling vitamin and protein supplements. Obviously, the keywords in the seeds of your articles are “vitamins” and “protein”. You can easily start with these two words and then generalize it.

Using a keyword that has 40,000 or even 4,000 monthly searches on search engines is amazing, but in essence these searches are only a fraction of all searches within search engines. In fact, using keywords with this volume of search can indicate their ambiguity for users. In other words, your site may use the most popular keywords to reach an audience and visitors whose purpose does not match your page and site and is not the same. For example, users search for the word vitamin in search engines. Google does not know the target audience, so it offers a lot of options and sites for the audience to choose from.

Creating a list of seed words will help you to be more successful in the field of SEO and content production and get better results from your investment in this field.

In short, you need a starting point before you start anything. This is the same starting point Seed Keywords They will help you grow and grow your keyword list. In the following, we will talk more about the uses and methods of finding keywords with the help of seed keyword.

Seed Keyword Uses

Helps us find commonly used sub-keywords.

The first and most important Seed keyword function, Is to help us find the right keywords. Many people mistakenly think that the keyword seed is the most important word and use it constantly in their articles; If this is a misconception and the keyword is too general and will not meet your content production goals much.

With the help of the following methods, it is better to find the keywords of the sub-keywords with the help of the seed keyword and to produce several articles with their help. For example, vitamin may seem like a very good word for content production, but in fact, no one will search for the word vitamin on Google alone. Rather, people seek to know the benefits of various vitamins for the body or the function of vitamins to lose weight or cure diseases.

Helps us find active websites.

To better compete in the virtual world and competing websites, you need to know what keywords they use to be seen. Seed keyword Helps find active websites and keywords that have already been ranked in Google search results. You can easily place yourself on the first pages of search results using these keywords.

There are two different groups of competitors that you can use to research keywords.

  1. Your current and real competitors
  2. Future competitors

In other words, our goal is to get help from competitors’ websites for the keywords we have already ranked and the keywords we want to rank for in the future; To do this you must Alexa Get help. In the following, we will explain more how to work with this tool.

Methods for finding sub-keywords

Google search results

In the pictures below you can find the keywords that are a subset of “Vitamin” and use them as sub-keywords of the articles.


By adding extra letters such as: for, in, from, etc. to your seed keyword, you can access thousands of sub-keywords that you can use to produce articles.

Get help from Alexa to check on your competitors.

As we said in the previous section, it is very important to examine the competitors’ keywords that are on the first pages of the search results. This will help you know who you are competing with for each keyword.

For this purpose, you can use the Alexa Account Keyword Share tool.

After creating an Alexa account, enter the Keyword Share of Voice page. Enter the keyword you want and press Enter. Here you can see the list of sites that have received the most traffic with this keyword from Google.

By clicking on the domain name of each of your competitors, you can get more information about other keywords with which they have been ranked by Google. You can also click on Paid Traffiic to see a list of sites that have received the most traffic through Google ads.

Ask yourself a question.

Before you start, to find keywords, you need to ask yourself what makes your business unique? You need to have a clear understanding of your company’s mission. You need to know exactly what services and products you are offering based on which you are going to be ranked.

  • What are users looking for and what terms do they use to search?
  • How many users are searching for that content?
  • What do they expect from searching for those phrases?
  • What format do they prefer the information to be in?
  • If you are like competitors and at their level and your audience does not get better content or results, why should they find you?
  • Why should Google and other search engines put you in the top rankings?

Answering the above questions will help you read the minds of your audience and plan better for keyword content.

Google keyword planner

One of the most powerful keyword search tools is Google keyword planner, and it is actually the starting point for keyword research for SEO. Of course, when using Google keyword planner, you should note that the results are related to Google search advertising campaigns. But you can also use it to improve SEO usage.

It’s a good idea to get started with Google keyword planner to help you find the keywords, but be sure to use side-by-side methods to get the job done.

Get help from your social networks.

Think outside the box! If none of the above methods work for you, you can examine your audience and potential customers.

You can start with your own blog; Read the questions and comments of your industry blog posts well. Try to find words that are too often repeated by the audience. For example, if you want to find keywords related to vitamins, enter your own blog or the blog of a competitor. Read their articles carefully and then in the comments section, review the comments of the audience. See what caught their attention the most?

Read the minds of your audience!

You can also get help from social media such as Instagram or Twitter. Forums are also a great resource for examining the needs of your audience. Read what people are talking about or most demanding about, and try to organize your articles around them.

Summary and Conclusion

We present this article in a variety of ways Find seed keyword And we paid the sub-words. By following the principles and methods of creating text and keywords, you can increase your site’s ranking in search engine results and have more visitors. Your keyword selection, review of competitors, social networks, etc. are influential factors in ranking site results. In fact, following these guidelines and using keywords will help you rank better and higher in search engines.

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