Internet businesses these days are knocking on every door to increase their audience as well as their customers, because one of the most important and effective elements in improving the ranking of sites is the number of visitors who visit the site.
Of course, the higher your website ranks in search results, the more users will click on it, so it can be concluded that SEO and the number of contacts are directly related to each other.
Surely you know there are different methods and strategies for SEO a site. But one of the most widely used and effective methods is link building or creating backlinks. If you remember, we have explained in detail in previous articles what backlinks are .
But do backlinks themselves have different types or are they all the same?
In answer to this question, we must say that backlinks also have different types and are divided into two categories with Do-follow and No-follow properties.
Since many users are not familiar enough with the differences between these two features, we decided to analyze these two features in a complete and specialized way in this content. So if you are interested in the topic of link building and its golden tricks, do not miss this content and give us 6 dongs of attention for a few minutes.
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What is Dofollow backlink?
Dofollow backlinks transfer credit from the linking website to the destination website. Crawlers follow these types of links and inline text. Therefore, Dofollow backlinks directly affect the profile of your links and with the used inline text, they send a signal to the search engines and inform them about the subject of the destination website.
What is Nofollow backlink?
Unlike Dofollow backlinks, Nofollow backlinks do not transfer the credibility of the website. Because the rel = ”nofollow” tag in the HTML code of the website gives the crawler bots the message that they should not follow the link. Google does not count Nofollow links to your credentials.
New Attributes for Links:
In September 2019, Google introduced 3 new attributes for links to better identify the nature of nofollow links.
For almost 15 years, nofollow was the only way to identify advertising and sponsored links.
There are currently 3 ways to tag links:
“Rel =” sponsored:
This attribute is used to introduce promotional, sponsored and sales affiliate links.
“Rel =” ugc:
UGC stands for User Generated Content and means “User Generated Content”. Forum posts and comments are examples of this type of content.
“Rel =” nofollow:
As you know, this attribute is used when we want the credit of the website not to be transferred through the link to the destination website .
Do I need to edit my site links according to these attributes?
No. The nofollow tag still works as before. Although all three of these attributes are already working and being recognized by Google, it is precisely from March 1, 2020 that nofollow will be used as a tag to crawl and index by Google bots (and there may be changes). Until then nofollow has its current application.
How do we know if a link is dofollow or nofollow?
There are three ways to understand the answer to this question:
- Use browser extensions
- Check the HTML code
- Use backlink analysis tools
1. Using browser extensions:
There are many plugins that can tell if a link is dofollow or nofollow. For example, in the dedicated mangools plugin, you can see this feature for all outbound links as well as inbound links to your website.
Nofollow External Links plugin also monitors all external links of the website and nofollows them.
2. Check the HTML code:
If you know where the backlink is located, the easiest way is to check the html code on the backlink site:
To do this, follow these steps:
- Right-click on the link inline text and select “Inspect” or “Inspect element” (this option will be different in different browsers). Or you can press “Ctrl + Shift + I” in Chrome browser.
Check the html code of the link. If you do not see the rel = ”nofollow” tag, the link is a dofollow link.
For more help following code is an example of a dofollow link:
<a href=”https://example.com”>Anchor text</a>
the following code is an example of a nofollow link is:
<a href=”https://example.com” rel=”nofollow”>Anchor text</a>
3. Using backlink analysis tools:
If you are analyzing your own or your competitor’s links and you do not know exactly where the links are or what the website links to. You can use backlink analysis tools like LinkMiner to get such information.
- All you have to do is enter the Linkminer website and enter the URL of the site you want to analyze in the relevant box.
- Click on the backlinks in the table on the left, and when the backlink site loads on the right side of the page, click the anchor text button to see the exact location of the link.
Is it bad to have Nofollow links?
not at all. But Nofollow links have no value for SEO. Of course, you must specify your purpose of getting the link. There are basically two main reasons for getting a link:
- Get credit from good websites and improve link profiles
- Get hits via links
The first option means that you are looking for dofollow links, wherever you get the link, it is better to emphasize that you want your links to be dofollow and you are not interested in nofollow links.
If the second option is your main goal, you do not need to worry about dofollow or nofollow links. Both types of links will get you there.
Of course, being dofollow or nofollow in internal and external links is very important. Internal links must always be dofollow for search engines to follow. But if external links are dofollowed, the ranking of the website will be greatly reduced in the long run and will be destroyed. Therefore, it is necessary to nofollow external links in your WordPress website so that the rank and score of the website does not decrease.
You should check the DF / NF ratio of your backlinks regularly or at least occasionally. Most of the links that are taken are for the purpose of getting credit and if you got the link from somewhere and the link is nofollow, it is better to contact the linking website and respectfully ask them to change the link to dofollow.
If you want to see all your backlinks with their specifications, you can use the siteprofiler tool and access all this information in the backlinks section.